"Before starting the Signature Build, I felt stuck with my brand and messaging. Whilst I knew I was ready to take my business to the next level, I was unsure how best to position myself and refine my focus.

The signature build process was thorough, in depth, and challenging. It made me start to think differently about my brand and my positioning and gave me an opportunity to step back, reflect on my career to date and really consider my unique strengths and approach and how I want to be perceived in my industry.

Going through the Powerhouse Positioning™ process gave me the clarity I needed and after successfully moving through the framework, I was able to articulate exactly what I offer, who I work with and why I’m the obvious choice for that ideal client.

Creating a signature system as part of the programme was particularly valuable, as it enabled me to document the unique methodology that underpins my work. I especially like the clever use of the seven linked circles as the brand mark for the system which corresponds to the seven letters in OPTIMAL. Having this system in place creates a solid foundation for my business as well as a tangible, revenue generating asset which I can scale, promote, and leverage.

My brand identity and website now present a clear, professional, and sophisticated image, which was important to me, and everything feels cohesive and consistent. Lyndsey even helped with providing a brief for my brand photographer which was so useful and ensured my images were aligned with the new brand.

I’m really proud of this next iteration in my business. Getting here wasn’t easy, Lyndsey challenged me to step up and think differently and she brought ideas I would never have considered. When I questioned the process, Lyndsey held the vision and kept the energy flowing and by the end we created something truly incredible, it’s so much more than a brand refresh... it’s a foundation for a whole new next level."