STRATEGY
ART DIRECTION
DESIGN
IMPLEMENTATION
Amy McPherson - Toronto
Co-founder of Nourish Communications & Flourish360 | Toronto, Canada & London, UK.
I’ve spent nearly three decades in the branding and marketing space — starting in London at age 17, climbing from admin assistant to Head of Brand for an international agency. I’ve worn every creative hat and earned my stripes in the process.
But what really sets me apart — and what my clients feel instantly — is my ability to see what others can’t.
I don’t just spot potential. I visualise the full brand ecosystem — how it connects, performs, and positions you exactly where you need to be.
That’s been my zone of genius since childhood. Give me a pile of scrap wood in a school workshop, and I’d build a fully formed, functional piece without a plan. Hand me a cardboard box, and I’d turn it into a Home Alone replica or Addams Family mansion — not from instructions, but from pure vision. I’ve always asked: how will it work, and how will it land?
That same instinct drives everything I do today — not just the creative spark, but the ability to implement it. To design solutions that are beautiful, strategic, aligned, and ready to perform in the real world.
I’m not just another ‘marketing girl’ or brand designer. I’m a strategist. A visionary. And I know how to turn raw brilliance into a brand that demands attention — because I’ve done it for global corporations, luxury travel brands, therapists, consultants, and powerhouse coaches just like you.
In 2016, I walked away from the agency world. No more red tape. No more profit-before-people politics. I launched my own agency, handpicked my clients, and took full creative control. Every course I’d taken, every skill I’d taught myself — from design to digital strategy — paid off. I wasn’t just making brands look good. I was building them to work.
Then in 2017, I did what many of my clients have done: I hired all the ‘experts’. The SEO guy. The ads team. The funnel bros. And I still didn’t get the results I was promised. So I did what any resourceful, strategic woman would do — I learned it all myself. I built the brand, nailed the tech, mastered the strategy, and made it profitable.
Since then, I’ve helped brands reposition, rebrand and re-emerge — including beating a top UK agency to a £500,000 contract for a high-end travel brand.
But I’m not here for the big-agency ego. I’m here for women building powerful coaching businesses — women who are exceptional at what they do but know their brand isn’t pulling its weight.
In 2021, I relocated to Toronto and committed fully to helping coaches and service providers build high-authority, strategically sound brands that reflect their true level of expertise.
In 2023, I co-founded Nourish Communications with my business partner Rebecca, and together we’ve delivered brand transformations for coaches, consultants and practitioners across the UK and North America.
We also launched Flourish360 — our own marketing and automation platform powered by Go High Level — giving our clients a fully integrated brand, marketing and tech system. Built in-house. Managed end-to-end. Zero fluff.
We deliver the kind of detail-rich, high-touch service most business owners only dream of. No chasing freelancers. No ‘half in, half out’ deliverables. No messy patchwork of strangers trying to build your brand from the outside.
Just the full picture — with a combined 45 years of experience behind it.
In early 2025, we launched our first group programme: POWERHOUSE POSITIONING™ Authority Accelerator — an 8-module, done-with-you solution for coaches, agency owners and service-providers who need to build the critical brand foundations to scale with clarity and confidence.
And in May 2025, I launched this baby: THE BRAND VISIONEER
A strategic brand consultancy service for brilliant coaches who are already exceptional at what they do — but whose brand, message, or positioning hasn’t caught up.
I want to work with the go-to experts in their niche who are done duct-taping their brand together. The ones who are ready to be seen at the level they operate — with structure, clarity, and premium presence baked into every part of how they show up.
This isn’t surface-level. This is deep, intuitive, strategic brand work.
It’s where vision meets structure. Engineered to build personal brands that lead — not follow.
This is the work I was born to do.
And if you're ready for a brand that finally reflects your true level — I’m the one who’ll bring it to life.
I don’t just spot potential. I visualize the full brand ecosystem - how it connects, performs, and positions YOU exactly where you need to be.
My Work >
Amy McPherson - Toronto
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