

This isn’t fluff, this is the framework I use with 6 and 7-figure coaches to crystallise:
✅ what makes you unmissable
✅ the expertise you own (not the one you borrowed)
✅ the message that makes clients lean in and say, finally, this is the one I’ve been waiting for
Think of it as the spine of your brand authority.
Once you have it, everything - your bios, your offers, your marketing, your positioning -becomes sharper, simpler, and more compelling.
Without a Category of ONE Zone™, you’re stuck:
✅ Explaining yourself in every sales call.
✅ Sounding like a copy of your mentor or competitor.
✅ Bleeding authority, clients, and cash.
WITH IT?
You’re positioned as the go-to, not the “me too.”
That’s the difference between chasing clients and being the coach they’re chasing.









